After many years of getting my work displayed on the websites of clients I contracted with as a creative director, I decided to rifle through my external hard drives and archived files to see what I could find to curate an exhibition of my blood, sweat and passion. It ranges from strategic design solutions for brand’s design system, to environmental graphics, to packaging and last my fine art.

I’ve not become a millionaire doing what I do, but feel I’ve met all my benchmarks to feel successful and I have not worked a day in my life because I have a deep passion for what I do. It’s actually one of my few loves that has not failed me.

Skål and Peace Be with You!

Design Systems
For those of you not in design or branding, this refers to a collection of design components or elements like color, typography, shape, imagery, etc. that relate to a brand’s story to create it’s spoken, written and visual language. The design system creates what we call in the industry, a “family look & feel” for consistent and cohesive messaging across all branded touchpoints and collateral. 

When creating or working with a brand’s identity, it is important not to change the look and feel or DNA of brand because this would be like altering one’s fingerprint.

Altering one’s identity confuses people and the same is true in branding. Cohesive, consistent and congruent messaging to your target audience keeps the brand top of mind and it’s dialed up WAY UP with the creative execution of its design system.

We solve tough problems by design.  

Packaging Design
Good to strong to great to informative packaging design makes your brand and product stand, but also tells a story that a consumer will relate to on an emotional level. Consumers are drawn to packaging that looks good and most decisions to make purchases or to try a new product are made on just that alone. When the information, story and visual image all come together, you have a winner.