Behind every big idea is a great story!
“I like a story well told. That is the reason I am sometimes forced to tell them myself.” – Mark Twain
This is what gets me up in the morning to do what I do. It doesn’t matter if I’m working on a brand strategy, a logo, marketing campaign, teaching a college design class or coaching a youth sport, I will always use a story and the art of telling a story to connect with my audience. Stories create a sense of mystery, magic and wonder that draw people in and forge connections between us and the ideas they come from or subject matter that was too boring and dry to listen to.
Most of all, stories have a tendency to inspire and empower people to do more, to be more or help us get to sleep at night and always seem to make a connection when nothing else will.
Maybe it’s the child in all of us, or that there is nothing more powerful in the world than telling a story!
Skål and Peace Be with You!